Wednesday, January 5, 2011

5. Sales & Marketing Secret No. 2

It's 2011......
Are You Ready To Speed Up Faster?






IT'S NO LONGER THE BIG THAT EAT THE SMALL
I have been teaching this subject originally inspired by Jason Jennings and Lawrence Haughton, both of them US business consultants,  since 2000 and I have never looked back on this belief that many of the biggest digital companies at present have once, despite started small ......... moved at lightning speed in reaching t0 the mass consumer market.

The latest sensation for most digital consumers is, you read my lips, Apple's iPad introduced in the late 2010.

A Washington article on the " Digital Decade" featured on The Star (30 Dec 2010) , quote, " It's been an amazingly vibrant decade for the Internet and for digital things in general... People simply don't exist in a non-digital world at all, said John Abell, a New York bureau chief of Wired Magazine. ......David Pogue, a personal columnist for the New York Times, pointed out that Apple's iPod , introduced in 2001, as among the most influential devices of the decade."

Google Inc, which started in 2003, has had a humble start from the garage and now is a global giant who owns YouTube and Blogger. The trend of SPEED has never been so evident now that WiFi ( wireless infidelity) technology prevails in most airport, hotels or cafe offering the free internet connection for people to get wired to worldwide business and friends faster and easier.

Today's business landscape in connecting with people has taken a big Quantum Leap  with the birth of more social network sites such as Friendster (2002), LinkedIn (2002), MySpace (2003), Hi5 (2003), Facebook (2004), Bebo (2005) and Twitter (2006). Cable TV celebrity mogul , Oprah Winfrey, recenty launched on New Year Day her own TV cable network called OWN (Oprah Winfrey Network), which has at least 1 million viewers in US alone. These are some of the best examples of even how small people and company were, can still leverage on the concept of speed to create faster, better and bigger results in accessing to their customers and propects. When you are FAST, you are BIG.

Is your current business making a presence online , or are you still using outdated marketing technology to sell your products and services that may take slower speed to reach your prospects and customers?

On the eve of New Year Day, I asked myself, how much better I want 2011 to be? How much better you want 2011 to be? There is no room for being sorry about 2010 and the past. 2011 will ONLY get better than 2010 if YOU MAKE IT BETTER.  As my sales guru, Jeffrey Gitomer, recently wrote, " You are the recovery, you are the bailout, and you are the stimulus." In my 2010 New Year message, I wrote the same thing, " There is ONLY recession in your mind."

So here it is, 2011....are you ready to speed up your marketing effort to reach out to your target market as quickly as possible? Learn from Mark Zuckerberg, Steve Jobs, Oprah Winfrey....  master the social media for your business, improve your Google ranking, take a course in sales & marketing. And do it now.

You have only 360 more days left to make an impact in your market this year before your competitors do.

Watch out for my next Power Tip #6. Good luck to your 2011. Remember, attract your customers with speed, not price!


Cheers To Your MARKETING SUCCESS!
TK Chan
Certified NLP Trainer (ABNLP)
Certified Time Line Therapy Trainer (TLTA)
Corporate NLP Sales & Negotiation Trainer
Motivational Speaker in Sales & Leadership, Life Coach

Visit http://www.4qctraining.com/ for more exciting course details NOW!

About TK , 4QC & QLT
He is the founder and principal consultant of Fourth Quadrant Communications (4QC), and Quantum Leap Technology (QLT), an internationally certified NLP & Time Line Therapy expert and Life Coach. TK leads his training consultancy with great passion and has been engaged as a motivational speaker for many local companies and multinational organizations worldwide via his workshops and seminars for the last 18 years, mainly focusing in the key areas of Neuro-Linguistic Programming(NLP) & Hypnosis, sales motivation & managing change, psychological sales & negotiation, advanced neuromarketing, high-impact presentation and cutting-edge self-leadership. You can consult him at 6013 -3954754 or email him at tk@4qctraining.com and info@4qctraining.com .